My Featured Fashion Show

 「 H&M  2014/2015  Fall  Winter Show」

I. About the Clothing Brand:H&M

　

H & M Hennes & Mauritz AB (Swedish pronunciation: [ˈhoː.ˈɛm; ˈhɛnːˈɛs ɔ ˈma.ʊrɪts]; H&M) is a Swedish multinational retail-clothing company, known for its fast-fashion clothing for men, women, teenagers and children.

H&M exists in 61 countries with over 3,700 stores and as of 2015 employed around 132,000 people.^[4] The first store was opened on the high street of Västerås, Sweden in 1947.^[5] It had 2,325 stores at the end of 2011, 2,629 stores at the end of August 2012^[6] and opened its 3,000th store in September 2013 in Chengdu, China.^[2] It is ranked the second largest global clothing retailer, just behind Spain-based Inditex (parent company of Zara), and leads over the third largest global clothing retailer, United States based Gap Inc

In 1946 the company's founder Erling Persson came up with the business idea of offering fashionable clothing at attractive prices. In 1947 he opened his first shop Västerås, Sweden "Hennes", which exclusively sold women's clothing. "Hennes" is Swedish and means "hers". In 1968 Persson acquired the hunting apparel retailer Mauritz Widforss, which led to the inclusion of a menswear collection in the product range and the name change to "Hennes & Mauritz" (H&M)

In 2008, the company used the song "Hang On" by British singer-songwriter Lettie as background music to its UK website. Their fashions have been featured in an interactive fashion art film by Imagine Fashion called Decadent Control. It premiered in March 2011 and stars Roberto Cavalli, Kirsty Hume, Eva Herzigová and Brad Kroenig.

Works Cited （参考文献）

"H&M." Wikipedia. Wikimedia Foundation, n.d. Web. 12 July 2016.

"H&M Group." H&M Group. N.p., n.d. Web. 12 July 2016.

"H&M." - Wikipedia. N.p., n.d. Web. 12 July 2016.

II. About the Designer:Karl Otto Lagerfeld（1933～）

Karl Otto Lagerfeld^[5] (born 10 September 1933) is a German fashion designer, artist, and photographer based in Paris. He is the head designer and creative director of the fashion house Chanel as well as the Italian house Fendi and his own fashion label. Over the decades, he has collaborated on a variety of fashion and art-related projects. He is well recognized around the world for his trademark white hair, black glasses, and high starched collars.

Lagerfeld was born on 10 September 1933^[5] in Hamburg, Germany and is the son of businessman Otto Lagerfeld (1881–1967), and his wife Elisabeth Bahlmann (1897–1978). His father owned a company that imported and producedevaporated milk, while his grandfather Karl Bahlmann was a local politician for the Catholic Centre Party.^[5] His family belonged to the Old Catholic Church. When she met his father, Lagerfeld's mother was a lingerie saleswoman from Berlin. His parents were married in 1930.

At the time, he was maintaining a design contract with Japanese firm Isetan to create collections for both men and women through 30 licenses, had a lingerie line in the U.S. produced by Eve Stillmann, was designing shoes for Charles Jourdan and sweaters for Ballantyne, and worked with Trevira as a fashion adviser.

In 2002, Karl Lagerfeld asked Renzo Rosso, the founder of Diesel, to collaborate with him on a special denim collection for the Lagerfeld Gallery.^[20] The collection, Lagerfeld Gallery by Diesel, was co-designed by Lagerfeld and then developed by Diesel's creative team, under the supervision of Rosso. It consisted of five pieces that were presented during the designer's catwalk shows during Paris Fashion Week^[21] and then sold in highly limited editions at the Lagerfeld Galleries in Paris and Monaco and at the Diesel Denim Galleries in New York and Tokyo. During the first week of sales in New York, more than 90% of the trousers were sold out, even though prices ranged from $240 to $1,840.^[22] In a statement after the show in Paris, Rosso said: "I am honored to have met this fashion icon of our time. Karl represents creativity, tradition and challenge, and the fact that he thought of Diesel for this collaboration is a great gift and acknowledgement of our reputation as the prêt-à-porter of casual wear."

Lagerfeld's apartment in Paris was published in the French issue of Architectural Digest in May 2012.^[30] He also revealed his vast collection of Suzanne Belperron's pins and brooches and used the color of one of her blue chalcedony rings as the starting point for the Chanel spring/summer 2012 collection.^[31]

In 2013, he directed the short film Once Upon a Time... in the Cité du Cinéma, Saint-Denis, by Luc Besson, featuring Keira Knightley in the role of Coco Chanel and Clotilde Hesme as her aunt Adrienne Chanel.^{[citation needed]}

In 2014, an auction house in Florida announced that many of Lagerfeld's early sketches for the House of Tiziani in Rome would be sold.^[32][33]

In 2015, the first Karl Lagerfeld store opened at Lagoona Mall in Doha, Qatar.

In June 2016, it was announced that Karl Lagerfeld would design the two residential lobbies of the Estates at Acqualina, a luxury residential development in Miami's Sunny Isles Beach

Works Cited （参考文献）

"Karl Lagerfeld." Wikipedia. Wikimedia Foundation, n.d. Web. 12 July 2016.

Karl Lagerfeld. N.p., n.d. Web. 13 July 2016.

III. My Reaction

A. Reaction Point - apparel(ドレスや宝飾として機能する衣類）

• Apparel is message by people.
• Such as apparel is wear to cloth,shoes,pants,tops and so on.
• Apparel is important fashion industry.

B. Reaction Point -accessory（あなたが着けるバッグ、ベルトや宝飾品などの何か）

• Accessory is things to put on the body.
• Such as accessory is necklace,ring, wrist watch.
• Accessory is clothing ornament,decorative material.

C. Reaction Point -fashion design(人々が着る衣服を作成するための様々な色、テクスチャ、および重みのある生地を使用）

• Fashion design is what to wear people's want.
• Such as clothing,accessory,shoes,bag,pants.
• Fashion design is people buy a clothes important and necessary.

D. My General Opinion
I choice is 'H&M'. H&M is Fast Fashion. Fast Fashion is cheap and many kind of  wears.  H&M is simple design and casual brand. People is fast fashion is wear enjoy and fun.  H&M is people is appeal  price is reasonable brand.  And  popular  all over  the world.